Money Matters addresses advertising

Students taking the Money Matters course at MIPA are expanding their knowledge of advertising today.

“We’re learning what to say and what not to say, and certain things that might intimidate others, we’re learning how to overcome those,” Clarenceville High School student Mitchell Hardy said. 

In class, the students practiced their methods of sales through demonstrations. Students paired up and created a scenario where they would convince businesses to sell ads in their publication.

“What did they do well?” course instructor Sarah Verpooten said to the class. “[She was] listening and addressing her [partner’s] concerns.”

The class went over several excuses businesses might have for not buying advertisements, and learned how to persuade the business politely and correctly.

The lessons and demonstrations are already valuable to some students. 

“I personally came in thinking that I was very good at selling ads,” Hardy said, “but I’ve learned some stuff today that’ll make me even better.”

MIPA student Will Murphy acts out a skit for Money Matters. The skit was an example of how to handle businesses who are hesitant about buying an ad.

MIPA student Will Murphy acts out a skit for Money Matters. The skit was an example of how to handle businesses who are hesitant about buying an ad.

2 Responses to “Money Matters addresses advertising” »

Jordan Reynolds says:
Aug 06, 2014

This class sounds great and so helpful! I’ve also realized that selling ads isn’t a walk in the park, but practicing would make it that much easier. When dealing with people that are potentially going to spend money for your business, you need to learn how to approach the situation correctly. It sounded like this teacher has covered these aspects and the students are finding the lessons beneficial. The article is clear and descriptive, which I appreciate. Great job!!

Emma Donnelly says:
Aug 06, 2014

Advertising is really hard in my town because my school is so small, and because we were kind of thrown into it at the very beginning of the school year, we did not get a chance to really learn about the process. Now that I’ve had real experience with advertising, I understand how helpful it can be. Thank you for writing this because it is nice to see that other students have had a chance to practice what to do and say. It definitely would have helped me if I had the same opportunity.

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