Students taking the Money Matters course at MIPA are expanding their knowledge of advertising today.
“We’re learning what to say and what not to say, and certain things that might intimidate others, we’re learning how to overcome those,” Clarenceville High School student Mitchell Hardy said.
In class, the students practiced their methods of sales through demonstrations. Students paired up and created a scenario where they would convince businesses to sell ads in their publication.
“What did they do well?” course instructor Sarah Verpooten said to the class. “[She was] listening and addressing her [partner’s] concerns.”
The class went over several excuses businesses might have for not buying advertisements, and learned how to persuade the business politely and correctly.
The lessons and demonstrations are already valuable to some students.
“I personally came in thinking that I was very good at selling ads,” Hardy said, “but I’ve learned some stuff today that’ll make me even better.”