Nicole Laughrey, the yearbook adviser at Carnel High School in Indianapolis, leads one of the more unique classes offered at the MIPA Summer Workshop. Rather than focusing on writing structure, or the essence of a photograph, Laughrey teaches her students to “set the prestige” when it comes to handling money for a high school publication.
Lessons such as ad placement, composition of media kits, and even contracts for advertising were all discussed Monday in Laughrey’s class. Almost a dozen students paid attention, with intense focus, as Laughrey explained why business cards for high school students writing for their paper could make a big impact.
“You’re not anyone if you don’t have a title,” said Laughrey to her students. She went on to explain that business cards were a great way to establish that “title.”
As the students in her class absorbed her information, it became clear that bundles of small little tips led to a big payoff when it came to financial situations for their publications.