By Bo Brueck, H.H. Dow High School
At the opening night of the Michigan Interscholastic Press Association (MIPA) journalism workshop, students listened to a presentation on creativity from MSU Professor Karl Gude.
“Innovation is the result of creativity,” Gude said.
For journalism students, innovation and creativity are key to writing an interesting and informative piece. Informing and entertaining are the purposes of journalism.
“Success is defined as the accomplishment of an aim or purpose,” Gude said.
In order to succeed at their craft students learned that they must step outside of their comfort zones and explore new things. They need to “look at shit” to be inspired.
“If there is discomfort in a room, creativity is often present,” Gude said.
He emphasized that to truly be creative, people have to do the uncomfortable thing, they have to think outside the box and be “that person” who goes against the grain.
“The reluctance to think differently puts us on a runaway train to mediocrity,” Gude said.